Leaflet promoting

At the same time, the first insurance schemes for the underwriting of business ventures became available. By the end of the seventeenth century,

London’s growth as a centre for trade was increasing due to the demand for marine insurance. In the late 1680s, Edward Lloyd opened a coffee house, which became the meeting place for parties in the shipping industry wishing to insure cargoes and ships,

including those willing to underwrite such ventures. These informal beginnings led to the establishment of the insurance market Lloyd’s of London and several related shipping and insurance businesses.[9]

Leaflet promoting the National Insurance Act 1911.

The first life insurance policies were taken out in the early 18th century. The first company to offer life insurance was the Amicable
Society for a Perpetual Assurance Office, founded in London in 1706 by William Talbot and Sir Thomas Allen.[10][11] Upon the same principle, Edward Rowe Mores established the Society for Equitable Assurances on Lives and Survivorship in 1762.